Internal Communication in Organizations

Internal communications is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaign on behalf of management to facilitating two- way dialogue and developing the communication skills of the organizations participants.Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions,not least journalism, knowledge management, public relations e.g. media relations, marketing and human resources as well as wider organizational studies.INTERNAL COMMUNICATION STRATEGYThere are two sides to strategy in internal communications. In the first instance there is the organization strategy that focuses on what is hoped to achieve and how it plans to go about achieving it. That strategy will be supported and, to some extent, delivered through effective internal communications. Therefore, internal communication can help on several different levels:TELL- This deals with simply informing people of the direction, non-negotiable
SELL-This is a process or method of anticipating some form of backlash, requiring some persuasion.
CONSULT- This is a process of specific areas of input to the decision-making process.Secondly, and more importantly, internal communications needs a strategy of its own. It should be positioned more than a simple plan of tactical interventions in support of business activities. Thereby the strategy should consider the following:1. Market – This has to do with what the organization knows about its audience’s needs. And how audiences should will be segmented.
2. Message – What is the organizations message trying to achieve? In what tone should it be conveyed.
3. Media – Which channels work best for the different audience segments? How will it maximize reach out and cut-through? Are there clear editorials guidelines for each?
4. Measurement – Are there clearly defined success criteria? What are the leading and lagging measures? As well as informing all the other three Ms it should be used to demonstrate value and measure performances (ROI, message penetration, hit rates quality of feedback, etc. This strategy will inform the best way to organize effective communication.MESSAGE DISTRIBUTIONMessage distribution can be categorized into the four categories:1. Electronic: communications that are divided or accessed electronically, either by computer, telephone, television or other devices. Examples include email, intranet, video and webcasts, DVD, electronic newsletters, & SMS text messages.
2. Print: paper based communications which are examples that includes magazines, newsletters, brochures, postcards, and other desk drops, posters, memos, communications packs or tool kits for line managers.
3. Face-to-face – one-to-one: Too many forums where people are physically present. Examples include a cascade of team meetings or briefings, conferences, sites visits, back to the floor.
4 Workplace: The working environment, examples include notice boards, plasma and LCD screens, accessories, window decals.

Top Sites Explained

Confused about the top 100 sites? Not sure what they really mean or what is the purpose of them? Finally a simple, easy to understand article explaining their purpose.

Top sites are a collection of related sites that are grouped together within a script that allows a person to vote for that site. Voting for a site by clicking a banner within a top-site allows the site to rank higher within the top site. The more votes a banner gets within the top site the higher your banner will be shown. The higher your banner is shown on the page will equal more visits to your site. Most top sites count incoming links as well as outgoing links to their group to determine where you are ranked within the site. Incoming links are gathered by you placing the top sites banner code on your website and visitors from your website clicking to visit the top site. Outgoing links are visitors who clicked on your banner or link while they were browsing the top site.

Top sites are usually free to join. By joining you are agreeing to exchange your banner link with the top sites banner. Top sites usually generate a lot of traffic – if you are a new website, joining a few good top sites are important to help build up your creditability with the search engines. The more websites that search engines find your website link on, the better. After browsing around a few sites, you might notice that some have a bunch of dazzling banners at the very top of the site. Those are usually paid sponsors. Those websites paid the site owner for an ad space at the top of the page. There are many advantages of this.

Here are two of the most important ones.

First by purchasing an ad, you are purchasing your guaranteed spot at the top. No matter how many pages long the list grows – your site will always be in that same top spot on each page. Daily clicking and voting to keep your site at the top is not necessary when you are a paid sponsor. You paid for your ad to be there, so it will for the duration of your purchased plan. Some sites offer forever or lifetime ads, which are exactly as they imply. Your banner ad remains there forever. Other sites do monthly sponsored ads. You pay for a spot at the top in monthly blocks of time. Some have a combination of both.

The second reason to purchase an ad, is for one way linking or back links. By purchasing an ad, you do not have to exchange links with the top site. You are paying to not reciprocate. This is excellent for one way links. The more one way links that major search engines find your link on, the more credible they’ll rank your site. If they see a lot of sites linking to your site via a one way link, the better your chances of getting hits to your site become when someone is searching for a product or service that you provide on your site.

Think of top sites as a huge online shopping mall. All the banners are like dozens of storefronts within a mall and you are standing at the entrance of a huge mall. The window displays are what draw you into the store. The more eye catching your banner is – the more likely people will click on it. And as anyone in marketing will tell you: location, location, location is very important. The higher on site you are, the better chances you will get more traffic. Just like stores within a shopping mall rent from the mall owners, the more rent you pay – the better your store front location. The same idea applies to top sites.

Top sites usually have banner size requirements. Most banners are square shaped 125 x 125 or rectangle shaped at 468 x 60. You would have these uploaded on your website in your image directory. Or you can host your banner to a free image sharing account. You can do a search on search engines for free photo sharing accounts. If you do not have a banner and would like one created, you can find many graphic designers online that will offer to create one for you that will fit your needs.

Once you have your banner, you are ready to sign up. You will need to create a user name, a password, a short description about your site and upload the url to your banner. Some top sites will approve your membership right away and others require approval first. Once you have received an approval, you will log in and look for top sites banners. Then you will place a specialty coded banner on your website which will count your incoming and outgoing links within the top site. It’s important that you do not change anything within the coding you received or your site votes may not register correctly. For best results you should place the top sites banner in a highly visible location on your site, like your homepage. Or in your links section. The more highly visible the banner is, the more likely your visitors on your site will click on it and vote for your website! If you are not sure where to place the banner code, its best to contact your hosting account owner or your template graphic designer for help.

Don’t just join any and every top site you come across. Check to make sure the top site is well maintained and not abandoned. An easy way to do this is to take a look at the ads. Do you see lots of red x’s or spaces where banners should be? If so, that’s an indication that it has been abandoned or not maintained on a regular basis. The red x’s mean that either the sites that they lead to are no longer in business or that they have moved their image urls and haven’t updated their new links. Other reasons to avoid certain top sites if there are little or no paid ads at the top of the site in the sponsored section. Feel free to contact the top site owner for statistics of their site. If they do not provide you with a way to contact them, that is another red flag. Consider contacting the other members in the paid sponsor section for references. Also look at the votes for the members; do they have a lot of hits in and out? Chances are if there are not many that might be a good indication the site is not generating much traffic.

Signs of good top sites are:

Lots of paid sponsors and non-paid members. The more members – the better. Very few or no dead links or red x’s. Reasonable ad prices to purchase, if the top site ad prices are extremely high or very low – that might be a red flag. The paid ad businesses are relevant to your business. If you sell baby items you want to join sites that sell like minded items. Look at the members votes – do they have a lot of hits coming in and out? Lastly, word of mouth and good recommendations from other website owners about the top site you are considering. If you see other sites that you know are good, quality sites and they are a member of the top site you are considering – it’s probably a good bet you should join too.

 

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